As demonstrated in the video above, the egg mold is relatively self explanatory. But besides the novelty of it all, it appears to be a solid and efficient way to get your eggs sunny-side up, in perfect formation.
Also, the mold can be used to make cat flapjacks, which is obviously a huge plus. With 42 days to go on their Kickstarter (as of right now), Egg Addiction is only a couple thousand dollars short of their $50K goal. So, you can expect to see these pussies on your plate in the very near future.