Everything’s all-natural in Texas
While studying at Texas A&M, Catherine tended bar to make ends meet and pay for school. She had no idea that this skillset, paired with a decade of experience in PR and marketing at a major media brand and a health food startup respectively, would lead her down a path of creating award-winning cocktail mixers.
“Between those two careers, I learned so much,” she says. “I saw in the health food space how to use ingredients that can make a product better and that you don’t always have to go the cheaper route.”
This insight into relying on only natural ingredients remained with Catherine after she shifted gears to managing marketing and PR for the family barbecue business in 2011. It was here at Stiles Switch BBQ where she learned the time and care that goes into creating an authentic, homegrown recipe from scratch. It’s also where she got the idea to pair her bloody mix with the restaurant's signature barbecue sauce.
Just about every product in the grocery aisle is trying to jump on the health food bandwagon by labeling what’s inside their products -- and what isn’t. So when Catherine kept finding bloody mary mixes, and margarita mixes, loaded up with additives like MSG, High Fructose Corn Syrup, and other “junk” on the back of labels, Catherine knew people also deserved to make a margarita they could reach for on a sweltering Texas day that tasted good and felt good to drink. Thus, the Barbecue Wife Margarita Mix was born.
“We’ve taken all the artificial ingredients out of the bloody mary mix as well as allergens,” says Alex Worthington, who handles all of the production for Barbecue Wife. “You get a high-quality yet affordable mix that is unmatched, and the margarita mix is probably the closet to a fresh mix you’ll find.”
With local honey smoked for up to 48 hours on the barbecue pit at Stiles Switch, fresh-squeezed limes, and filtered Texas Spring water, Barbecue Wife is doing the official drink of Austin the right way.
“We actually take a lot of time researching the ingredients that we’re using and taking our time to make sure we’re not cutting corners and getting things right,” Catherine says. “We’re not going to be $2 on the shelf and this is why.”