There are a handful of things a person can post about on Facebook that result in a nearly endless stream of notifications: an engagement, a baby, and "brown bread" from The Cheesecake Factory. This seemingly banal signature item from the large American chain with even larger portions, has long commanded an obsessive following. In a casual and completely non-scientific Facebook crowdsource, the fan love apparent within my own modest friend roster was outsized. Old roommates, ex-colleagues, food media brass, and chefs from all over the country name-dropped favorite items from The Cheesecake Factory like the Chinese chicken salad and the avocado spring rolls, but there was a seemingly endless outpour of love for the brown bread.
If you’ve never had the bread before, its texture is yeasty, doughy and super-soft. Taste-wise, its flavor is similar to multi-grain bread with a sweet, honey finish to it. It’s the bakery aisle equivalent of a Snuggie: soft, luxurious and problem-ending.