It’s a joyous day for Cheez-It-loving, college football-watching people everywhere. The Cactus Bowl, the annual game played between Pac-12 and Big 12 teams at Chase Field in Phoenix, Arizona, is no more. (OK, it still exists, but it has undergone a SIGNIFICANT reincarnation/makeover via name change...) It is officially now the Cheez-It Bowl, and no one deserves such a title more than one of the best snack foods of all time.
In a press release, Marketing Director of Cheez-It, Jeff Delonis provided some deep insights about the nostalgic and cozy relationship between Cheez-Its and football. “For most fans, snacks are an important part of their football-watching experience, whether they are viewing at home or throwing a game day tailgate. The unique, cheesy and crunchy taste of Cheez-It has earned a place in many fans’ game day snack traditions.”
And the logo for the bowl is truly masterful design work.
Timothy DeLaGhetto and David So Hit Up the Taste of Little Italy Food Festival
Somehow, it manages to combine the beloved Cheez-It logo, an Arizona desert landscape, a football, and an actual Cheez-It cracker in one aesthetic, minimalist image. Wow.
However, this news story has caused some very serious confusion for the non-football-following, yet Cheez-It-minded of us.
Cheez-It Bowl. #CheezItBowl@cheezit oh big deal this is just about renaming a college football bowl game? Here I was thinking it was an awesome bowl made out of Cheez-Its.