Food & Drink

The Internet Responds to Chipotle's New Rewards Program

Chipotle burrito
Dan Gentile/Thrillist

Chipotle is trying to revive flagging sales and bad press with Chiptopia, its first loyalty program, which rewards its loyal customers with perks like free burritos. What'd you think it'd reward them with, Chipotle stock? If that were the case, Chipotle would have to take money out of people's bank accounts, because it's been sinking like a stone.

But the only thing about Chiptopia that really matters is how it's being embraced by the brand's hordes of loyal fans. So we went looking on Twitter to see what people thought about this new rewards program, and this is what they had to say.

It's so lit, it's fire

That's... progress!

Goodbye money, hello free burritos

Shine on, you crazy burrito lover

Celebrate your independence from paying for burritos

Even smartypants like the rewards program

Eleven burritos a month is nothing

She doesn't like a single thing about the program

It's basically "buy burritos, get free burritos"

First order of business: Juli doesn't like Chipotle

Heaven is now a place on Earth

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Lee Breslouer is a senior writer for Thrillist, and eats 11 burritos a day. Follow him to exaggerated tweets: @LeeBreslouer.