Chipotle is trying to revive flagging sales and bad press with Chiptopia, its first loyalty program, which rewards its loyal customers with perks like free burritos. What'd you think it'd reward them with, Chipotle stock? If that were the case, Chipotle would have to take money out of people's bank accounts, because it's been sinking like a stone.
But the only thing about Chiptopia that really matters is how it's being embraced by the brand's hordes of loyal fans. So we went looking on Twitter to see what people thought about this new rewards program, and this is what they had to say.
Get Your Bubble Tea in Hot Pot Form
Goodbye money, hello free burritos
Shine on, you crazy burrito lover
Celebrate your independence from paying for burritos
Even smartypants like the rewards program
Eleven burritos a month is nothing
She doesn't like a single thing about the program
It's basically "buy burritos, get free burritos"
First order of business: Juli doesn't like Chipotle
Heaven is now a place on Earth
Sign up here for our daily Thrillist email, and get your fix of the best in food/drink/fun.