Its relationship to the craft beer world is already in place: Chipotle's hugely popular (and free) Cultivate Festival, a food/drink/music pop-up that hits different American cities each year, pours local craft beer to the masses.
8. Add drive-thrus
Americans love anything that's convenient (see also: texting instead of a phone call, Pop-Tarts instead of a piece of fruit covered in frosting), and ordering a burrito without ever having to leave your car falls into that category.
9. Have late-night locations
McDonald's, Burger King, Taco Bell, and Wendy's have all figured out that people like to eat way past dinnertime, with plenty of their locations offering 24-hour drive-thrus. While that might not be operationally possible for Chipotle, staying open until midnight on Friday and Saturday night would win it a lot of new fans. Fans who just got out of the bar and are hungry for Mexican food.
10. Make guac free
A fella can dream.
Lee Breslouer is a senior writer for Thrillist and can't believe he didn't eat a burrito while he was writing this. Follow him to dreams of complimentary guac at: @LeeBreslouer.