There are myriad flavors associated with Christmas. Fruitcake. Peppermint. Ham. Nintendo 64.
But the undeniable scent of the Christmas season is pine, otherwise known as "Christmas Tree," otherwise known as "kind-of-smells-like-Grandma's-breath-after-a-glass-of-gin." And remarkably, it doesn't seem like any enterprising food stunters out there capitalized on the undeniable link between scent and taste, and crammed the flavor of pine trees into a snack food.
Until right freakin' now (obviously).
Iceland, a popular UK grocery store (yes, that is indeed confusing) has recently unveiled a line of Christmas-flavored chips (or crisps, as they'd call them), following in the "Ew, but ok?" footsteps of Lay's and Pringles, for example. The line includes seasonal flavors like "Pigs in a Blanket," "Lobster Cocktail," and, most notably, "Christmas Tree Flavored," featuring pine nut oil.
I guess Brits, too, like things that taste like other things.