Crumbs is reborn, and here's the new stuff you can get there
Ever since Crumbs closed all 48 of its locations around the US in July, the masses surely haven't been cupcake-starved -- but they were still without the gourmet shop's unique brand of extra-large baked goods. Now, however, fans of the chain can rejoice once again, because Crumbs is back and reopening 26 of its stores over the next month or so. And they're introducing some interesting new pastries.
Out of the ashes -- er, crumbs of Crumbs' reopening stunt, we're getting two brand-spanking-new plays on the Frankenfood game: the baissant, which Crumbs says is a combination of a bagel and a croissant, and the crozel, which is a half-croissant half-pretzel hybrid that probably goes really well with ham and mustard. It also comes in Nutella flavor. There'll also be new cupcake flavors like salted chocolate caramel and Key lime.
Crumbs is reopening courtesy of some investors led by Marcus Lemonis of CNBC and Fischer Enterprises, owner of Dippin' Dots. You can already get "Dipping Dots Delight" cupcakes at most locations.