Chefs can put their work in front of food-lusting eyeballs, without a middleman
When sharing thoughts about Instagram, most chefs begin with its merits as a marketing tool. This alone has changed the way chefs work in the 21st century -- these photos are like tiny, glowing digital billboards.
"Instagram is a huge platform for marketing, it's really changed everything -- we can tell people about specials, new dishes, all in a second and all for free, basically," Ashley Shelton, Executive chef at Pastaria, St. Louis, said. "Even personally, I can use my own Instagram to tell my story, to build my own personal brand by showing where I shop, what wine I buy… it's a great way to connect with people that you probably wouldn't be able to reach, before."
Joanna Stachon, Executive chef at Ada Street in Chicago agrees with this sentiment. "It's almost like it has evened the playing field," she told me, "It's letting thousands of eyes come into a kitchen, and see the food and the process with their own eyes."