Chefs can put their work in front of food-lusting eyeballs, without a middleman
When sharing thoughts about Instagram, most chefs begin with its merits as a marketing tool. This alone has changed the way chefs work in the 21st century -- these photos are like tiny, glowing digital billboards.
"Instagram is a huge platform for marketing, it's really changed everything -- we can tell people about specials, new dishes, all in a second and all for free, basically," Ashley Shelton, Executive chef at Pastaria, St. Louis, said. "Even personally, I can use my own Instagram to tell my story, to build my own personal brand by showing where I shop, what wine I buy… it's a great way to connect with people that you probably wouldn't be able to reach, before."