And this is only a small, small fraction of the hundreds of Russian pizza fans who desecrated their bodies to celebrate an international pizza brand.
After only five days, Domino's clarified their promotion, effectively ending it, stating that only the first 350 participants will be awarded the lifetime pizza deal. On the company’s Vkontakte page (a Russian social media site) they had this to say:
“An urgent message to all those sitting at the tattoo artist’s right now: We’ll include you in the list of participants, but we’re waiting for photos up to midday today.”
So people can still go out and get Domino's tats, of course, but they'll be doing so simply out of love. In the end, if the promotion was only intended to bring attention to the brand -- which, inherently, is the point of all promotions anyway -- they succeeded.
And a few hundred people now have to explain their bad decisions to one to their hypothetical grandkids -- without the help of free pizza.