Taking a cue from Willy Wonka -- minus all the dirty lies -- Doritos is sending fans on a frenzied hunt for the "golden ticket" hidden inside their Doritos Jacked bags. Except here the prize isn't being murdered by Gene Wilder: It's a gold-plated Dorito.
The contest formally opened on Sunday and will run through August 1st. To participate, do what you were gonna do anyway: Buy a bunch of Doritos Jacked bags with a "You Could Win a Gold-Plated Doritos Limited Edition Chip Replica" sticker on them and hope for a winning ticket inside. Should you score and redeem accordingly, you'll get a gold-plated fake chip (worth about $31), plus be entered into a drawing for one of two solid 24-karat gold Doritos replicas. Those are worth significantly more money ($1,263.20), or about enough to cover your cracked tooth when you try to eat the thing.