Food & Drink

Doritos Roulette Sneaks Extra-Spicy Chips Into Each Bag

Doritos Roulette
Kristin Hunt/Thrillist

Eating a bag of Doritos isn't normally a high-risk operation. But now? You might as well be betting your bonus on 32. After successfully introducing Doritos Roulette in Mexico, Canada, and other international markets, the brand is now bringing the specialty item to American grocery stores. Each bag contains a seemingly typical batch of Nacho Cheese chips... only a few of them are secretly very spicy.

Although Doritos Roulette is sadly a limited time-only deal, the company is maximizing the US debut with a bunch of giveaways. Go on Twitter and use #DoritosRoulette to enter yourself in several digital games of chance. You could walk away with new wireless speakers or a gaming system -- or if you're into even bigger grand prizes, you can head over to Doritos' live gameshow contests on Periscope. The chips will be available in 9.5oz bags for $4.29 and 3oz bags for $1.49 nationwide. Attempt only if you subscribe to the spice junkie lifestyle.

Kristin Hunt is a Food/Drink staff writer for Thrillist, and is way too nervous to gamble with money, but can definitely gamble with snacks. Follow her at @kristin_hunt.