The post came soon after one diner inquired about gluten-free pancakes. When asked if she had coeliac (that's celiac to us Americans) disease, a genetic aversion to wheat products that affects an estimated one out of 100 UK residents (the stats are similar in the US), the woman admitted she wasn't familiar with the word. And Paulie, already an accomplished internet troll, jumped on the chance to stir up a full-fledged social media shitstorm.
The post accrued over a thousand comments over the last 32 hours as the White Moose gleefully engaged in a back-and-forth with the offended. Its responses varied from dad joke-level attempts at humor, to under-researched scientific claims about celiac disease, and, uh, some super-creative insults ("Yeah well you look like an absolute dick…").
In follow-up posts, Paulie and crew accused GF-ers of suffering from "a psychological disorder" and "let's-make-it-up-as-we-go-along syndrome," and assured the world that they were not, in fact, joking, but were "deadly serious." Interesting choice of words, my dudes.