Just as the powdered sugar dust was settling after National Donut Day last Friday, a Dunkin' Donuts executive hinted over the weekend that it's no longer just "time to make the donuts" -- but deliver them, too.
In an interview with CNBC's "On the Money," Dunkin' Chairman and CEO Nigel Travis said the sugary dough purveyor is conducting a "private test" of a mobile app-based service, joining a bunch of other national chains like Chipotle and Starbucks that have recently revealed plans to help us become even lazier.
"We're now developing mobile ordering," Travis said on the show. "We're doing a private test. We'll move to a more public test later this year. We'll probably launch mobile ordering sometime next year."
While Travis said there is no rush for Dunkin' to launch a delivery service -- and that it plans for more testing -- he believes it's a major strategic move, apparently because customers are increasingly tech and mobile-savvy, and increasingly expect the convenience of a huge box of Long Johns and frosted sprinkle deliciousness delivered right to their door. Like, who the hell wants to journey all the way to one of the zillion Dunkin' locations anyway?