But price isn't necessarily what drives these multi-million-dollar fast-food franchises away from libations. It becomes much more difficult to find real estate when a business serves booze. "You have to think about how, where, and why fast-food restaurants open," he said, "Normally, they are located in spots close to schools, parks, other gathering places that can assure easy access. With liquor licenses, you have to be a certain distance from locations like schools and churches. Right there, the business plan has to change in many cases." This is why for many fast-food chains, alcohol is frequently relegated to "special" locations, seemingly designed around the novelty of serving alcohol.