"The name 'Just Mayo' and an image of an egg are prominently featured on the labels for these products," the letter stated. "The term 'mayo' has long been used and understood as shorthand or slang for mayonnaise. The use of the term 'mayo' in the product names and the image of an egg may be misleading to consumers because it may lead them to believe that the products are the standardized food, mayonnaise, which must contain eggs..."
The regulators also have a problem with Hampton Creek's claim that Just Mayo is cholesterol free. However, Hampton Creek CEO Josh Tetrick said the company doesn't plan on changing the product's name and hopes to work out the issue with the agency, according to a report by Inc. Maybe they'll sort it all out over sandwiches.