Unless you're going to one of these theaters, movie concessions are pretty depressing. They cost as much as your ticket, they're usually stale, and they're never as satisfying as the pile of candy you smuggled in from Rite Aid. Enter Frito-Lay. The snack empire is looking to give the concessions stand a much-needed boost with Cheetos Popcorn, a cheesy new product currently in development.
Cheetos Popcorn was first spotted at CinemaCon, a Vegas convention held by the National Association of Theatre Owners. While plenty of journalists were distracted by the Fantastic Four sneak peek, eagle-eyed reporters like BuzzFeed's Adam B. Vary were snapping important pictures of the bright orange popcorn -- which apparently came with a VIP hype man: