The trail mix, from SunRidge Farms, is called Women’s Vitality Mix and includes chocolate, dried berries, seeds, and nuts. Lest you think that’s standard trail mix, the brand’s website points out it’s actually “formulated to meet the special nutritional needs of today’s active women.” As I can attest, it also meets the nutritional needs of today’s inactive man.
Then there’s Bombshell Jerky, which might have the worst marketing ploy in all of foodstuffs. Its beef jerky is no different from any other except it’s sold on a lady-friendly website with lady-friendly names like “Tempting Teriyaki” and “Heavenly Honey.” At least that’s the idea. The execution is more Hooters than Curves, though. And when the jerky arrived, it dispensed entirely with the girliness. It came in clear plastic bags with Bombshell Jerky stickers on the front, and looked like something you’d pick up at a truck stop in rural Nevada. And it tasted like it too, which is a good thing. It did not, however, succeed as “the perfect snack for the girl-on-the-go,” because I’m a guy. It was “the perfect snack for the guy-on-the-go,” though. Kinda makes you think it would be “the perfect snack for anyone-on-the-go.”