The Deluxe kisses come in a premium package, are double the size of the standard Kisses, and fully encapsulate a whole hazelnut, surrounded by flakes of crisp. A similar product has been on sale in China for years, and is considered a prominent success -- helping to drive $100 million worth of Kisses sales last year in the country. Stateside, Kisses Deluxe will hit the shelves on November 5th, and will sell through Valentines Day. A three-piece set will only set you back $3, and the 75 pack retails at $32 -- Hershey is also hawking packs in between the two extremes, of 4, 15, or 35 Kisses.
The freshly released and weirdly emotional ad below should be a solid gauge of the intent behind the new mega-sized Kisses.