The ubiquitous, Pennsylvania-based chocolatiers behind Hershey are essentially the closest thing to Willy Wonka, in real life. They've got an expansive chocolate factory, an amusement park, and a legacy of brilliance in the candy world -- thankfully all minus the orange-faced, whimsical "laborers" and propensity for killing children with elaborate retributive justice.
Case in point: turning the delicious but not necessarily classy Hershey's Kisses into the extremely classy and still probably delicious Kisses Deluxe. It's the perfect antidote for people who want the luxury of a fancy box of chocolates, but hate all that gooey shit that's normally inside.
The Deluxe kisses come in a premium package, are double the size of the standard Kisses, and fully encapsulate a whole hazelnut, surrounded by flakes of crisp. A similar product has been on sale in China for years, and is considered a prominent success -- helping to drive $100 million worth of Kisses sales last year in the country. Stateside, Kisses Deluxe will hit the shelves on November 5th, and will sell through Valentines Day. A three-piece set will only set you back $3, and the 75 pack retails at $32 -- Hershey is also hawking packs in between the two extremes, of 4, 15, or 35 Kisses.
The freshly released and weirdly emotional ad below should be a solid gauge of the intent behind the new mega-sized Kisses.