"They are still out there, which is sort of amazing," said Truth Initiative CEO Robin Koval, who explained the problem with candy cigarettes: “Anything that normalizes the idea of cigarettes in culture is a bad idea. Even to the extent that they are only a little bit of a thing, they shouldn't be."
But they are. The chalky, hard candy cigs, and the paper-wrapped bubble gum smokes that puff out that white powder stuff, are still made and sold, despite tasting horrible. The hard ones have no flavor other than sugar, and the gum adopts the taste and texture of Silly Putty in less time than it would take to smoke a Virginia Slim. They all come in boxes that could have fallen right out of a cigarette vending machine in 1983, with names such as "Kings," "Victory," and "Lucky Lights."