The Filet-O-Fish was almost nixed for the "Hula Burger"
According to the interview with Paul Clark of The Cincinnati Enquirer, republished by USA Today, Groen said that McDonald's head honcho, Ray Croc, envisioned their meatless sandwich as a cold bun with a slice of pineapple and cheese on it. And he wanted to call it the (**shudder**) "Hula Burger." Seriously.
"Ray said to me, 'Well, Lou, I'm going to put your fish sandwich on (a menu) for a Friday. But I'm going to put my special sandwich on, too. Whichever sells the most, that's the one we'll go with.' Friday came and the word came out. I won hands down. I sold 350 fish sandwiches that day. Ray never did tell me how his sandwich did," Groen told Clark.
People prefer warm slices of fried fish to cold slices of pineapple? What marketing department could have possibly seen that coming?!