So, he hatched the fish sandwich concept, made some tartar sauce, and took it to Micky D's headquarters for an evaluation, and hopefully the go-ahead from corporate.
The brass at McDonald's couldn't deny that Groen's fish-wich was a solid idea, but they were already conceptualizing ideas for a meatless sandwich, because if there's one thing upper-management excels at, it's crushing the dreams of their employees (except for my bosses! Love you guys!)
The Filet-O-Fish was almost nixed for the "Hula Burger"
According to the interview with Paul Clark of The Cincinnati Enquirer, republished by USA Today, Groen said that McDonald's head honcho, Ray Croc, envisioned their meatless sandwich as a cold bun with a slice of pineapple and cheese on it. And he wanted to call it the (**shudder**) "Hula Burger." Seriously.