And on the third day, Groen created the Filet-O-Fish. And it was good.
Not only did Groen have the foresight to buy a McDonald's franchise in the early '60s, but he also realized the company was getting screwed out of some serious bucks during the days when Catholic customers ditched the golden arches for fried fish joints.
So, he hatched the fish sandwich concept, made some tartar sauce, and took it to Micky D's headquarters for an evaluation, and hopefully the go-ahead from corporate.
The brass at McDonald's couldn't deny that Groen's fish-wich was a solid idea, but they were already conceptualizing ideas for a meatless sandwich, because if there's one thing upper-management excels at, it's crushing the dreams of their employees (except for my bosses! Love you guys!)