Ah, to live the blessed/cursed life of Adele -- you can't even tweet about a late-night snack without a bunch of Internet writers picking the words apart like an Animal Style burger.
In case you don't monitor Adele's every move, you might like to know that after last night's pitchy Grammy performance, Adele Adkins (yep! She has a last name!) tweeted about the only thing that might make her feel better: a juicy In-N-Out burger.
Because of it though... I'm treating myself to an in n out. So maybe it was worth it.
— Adele (@Adele) February 16, 2016
The tweet that was jettisoned to her 25.2 million followers has already garnered 33k retweets and nearly 100k favorites. Mind you, this was a stream of consciousness thought, and not a carefully plotted attempt at collaborative advertising. And now In-N-Out Burger just gets to sit back and reap the benefits. It's a situation not unlike what happened recently with Peyton Manning's unprovoked Budweiser endorsement during this year's Superbowl, or Beyonce's Red Lobster bump.
So exactly how much is a tweet by the greatest singer alive (yeah, I said it!) during one of the most watched television events of the year actually worth to the West Coast burger titan? Spoiler alert: a shit ton.
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