The beans were selected specifically for cold coffee
A good cup of coffee, hot or iced, starts with the beans. To make the perfect cup of cold brew, Peet’s dug deep to craft a blend with flavors that taste especially delicious iced. After exhaustive taste testing, they created their East African Baridi Blend with coffee beans from Kenya, Ethiopia, Tanzania, and Rwanda.
"The aroma of coffee is more than half the fun. But while the olfactory appeal of hot brew is evident from a block away, cold brew has to work harder," Doug Welsh, VP of Coffee and Roastmaster for Peet's says. "This is how we arrived at our East African solution. In Peet's Baridi Blend the floral and potently fruity coffees of Ethiopia, Kenya and Rwanda triumph over ice, and their natural juiciness is unmatched for refreshment."
Even after that selection process, Peet’s coffee experts taste their shipments of fresh coffee beans three times before they ever end up at the Peet's roastery, to make sure they’re the right flavor blend for their coffee. The first happens at the initial selection, the second just before they are shipped, and a last time when the shipment arrives at their California roastery.