5. Use "XXX", "DEADLY", and/or "DIABLO" as you see fit
"Make sure you name your sauce something that stands out, so people can differentiate it from the others on the shelf. Hot sauce is the one food item that has been given carte blanche to have a ridiculous name, and people will appreciate it that much more."
For a helpful list of words to mix & match, consult this comprehensive list:
ASS, BLAST, BLASTER, KILLER, STOMACH, DESTROYER, NUCLEAR, KICKIN', MELTDOWN, BELLIGERENT, HELL, FUEL, HELLSPAWN, DEVIL, ROCKET, SH*T, DRAGON, XTREME, EXTREME, JUICE, DEATH, INCENDIARY, BLAZIN', CHAOS, EVIL, UNPLEASANT, DARK LORD, OHNOPLEASENOITBURNS
For the recipe, you can follow your own tastes -- but as a basic guide, try the following:
1 cup vinegar (white or red wine)
12 peppers (jalapeños, serranos), seeded
1tbsp garlic, minced
1/2tbsp cayenne pepper
1 cup water
Blanche the seeded peppers in boiling water for 30secs. Combine blanched peppers with all other ingredients in blender and blend to desired consistency.
Adam Lapetina is a food/drink staff writer at Thrillist, and would definitely call his hot sauce "Unpleasant Juice". Read his musings on Twitter at @adamlapetina.