One favorite wine of the employees isn't $2, $4.99, or $120 -- it's the Tribunal red blend for $9.99. The price point is why it's not "flying off the shelves," but I think it might be because people don't want to drink a wine they associate with military court hearings. Push past the name and pick some up.
Nothing... because you can sample for free
Like Whole Foods, TJ's has a generous sampling policy. "You can try whatever you want," an employee told me. Even when I pointed out that I wanted to sample one of the new frozen foods (a Mexican-tinged quinoa mix) and that it'd take seven minutes to heat up in the microwave, there was no flinching. They were going to microwave the hell out of it for me just so I could try a few spoonfuls. The only limit is that if you ask to try 10 things, the employee said they'll tell you some version of, "You're good. Your lunch is over." Sick burns are also now available at TJ's.
Sign up here for our daily Thrillist email, and get your fix of the best in food/drink/fun.