The official opening day of the 365 by Whole Foods market in Los Angeles’ Silver Lake neighborhood on May 25th brought with it the expected Trader Joe's-ian parking-lot messes, a long line to get in (and another to pay for food), and a constant flurry of bearded dudes and yoga pants-clad mommies bumping about the aisles. So, it was like Whole Foods. But cheaper. But is that actually true?
With around 10 new 365s popping up throughout the country this year (the next opens in July in Lake Oswego, OR, leading to theories about WF's Lake-based favoritism), we decided to hit the new store and an OG WF to compare apples to apples -- and other foods to other foods -- to see if 365 really does offer up a middle ground between Trader Joe's and Whole Foods.