Offer a six-pack of Natty Boh and a can of Old Bay and you have any Baltimore citizen's heart. McDonald's is apparently well aware of this maxim, and is spinning it into a business strategy by offering Old Bay Filet-O-Fish sandwiches at select Maryland, Delaware, Virginia, and DC locations next Monday.
The limited-run sandwiches will be available at 700 locations starting February 16th. Unsurprisingly, the idea came from a Baltimore franchisee who thought an Old Bay tartar sauce would crush the Mid-Atlantic market, especially as good Catholics prepare to give up meat every Friday for Lent. While the Old Bay Filet-O-Fish is a great way to rile up the cult of Old Bay, if McDonald's wants to get serious, they need to add the stuff to their fries. Stat.
Kristin Hunt is a Food/Drink staff writer for Thrillist, and thinks McDonald's should add NY as a test market for Maryland expats like herself. Follow her at @kristin_hunt.