What's next for the international menu?
Overall, I do think the global entrees this time around played it very safe. I mean, two of the offerings have bacon in them! It’s hard to go wrong with bacon when it comes to American consumers -- and though everything tasted great, I didn’t feel like I strayed very far from home.
"The great thing about our international menu is they’re always coming up with new things,” said McDonald’s president Chris Kempczinski. And that is great -- if we actually get to taste some of the more innovative dishes.
If the global menu excels as much as McDonald’s anticipates, Kempczinksi hopes that “this is something we can do year in and year out and really showcase the global profile and sort of the global taste that exists out there that we serve through McDonald’s.”
My hope is that future global menu items will be a little bit more adventurous and exciting. I’m talking potato croquette burgers and shrimp patties from Japan, red bean pies from Hong Kong, durian McFlurries vis-à-vis Malaysia, and German bratwurst sandwiches. Like, what’s the point of traveling across the world if you’re only going to eat what’s familiar? Bacon fries are a good start. Now bring the poutine.