Not As Great Desserts, aka What To Avoid:
The B’Day Truffles, which are essentially little bite-sized cake bites, were too damn sweet for me, mostly because I think the addition of white chocolate was overkill. And all of the lattes I tried, which basically just riff off of the various hit desserts (Milk Bar, Cereal Milk, B’Day Cake, etc.) seemed like they, too, veered into Stunt Tween Order at Starbucks territory. Now, if this was the intention, well done. But they had little of the payoff of the actual desserts they mimicked.
Milk Bar is fascinating. As they continue to expand, and offer baking classes, and grow into more cities, and find space in the grocery aisle, I’m just not sure how you realistically maintain the extremely high and demanding level of quality they have now. Wouldn’t something have to give? If quirky becomes ubiquitous, is it even quirky anymore? And would anyone get it if I made a Daria from MTV reference here?
As of now, Milk Bar is still bottling and selling a little bit of its original indie magic. As to what happens to that magic when they start selling that bottle for $12 in every grocery store, we’ll find out soon enough.