Muscle Milk Wants to Pay for Your Gym Membership in Exchange for a Workout Selfie
The workout selfie is an art form fueled by endorphins. It is a display of our endurance, backlit by machines coated with industrial light, beautiful in that it presents our carefully curated social media person in a way that reveals a bit of our shared, sweaty humanity. And now the time has finally come for this art form -- and for our commitment to gasping on the stair climber -- to be rewarded, because Muscle Milk wants to pay for gym memberships of 2,020 folks who post a workout selfie.
Here's how it'll work: Throughout January, Muscle Milk will be choosing gym-goers at random, based on the available pool of selfies with the company's contest hashtag (we'll get to that in a bit). Each person who is selected will receive $50 through Venmo, unless you do not have Venmo and would prefer to receive a check. The giveaway begins on January 1, 2020, at 12pm, and ends January 29, right before the clock strikes midnight. There are four "entry periods," listed below:
You don't have to be a Crossfit lumberjack, nor do you have to be holding a Muscle Milk, to qualify. All you have to do is share the gym selfie on your Instagram (story or post) or on Twitter, tag and follow @MuscleMilk, and hashtag #MuscleMilkSweepstakes. You'll know you've won when Muscle Milk, or someone equally desirable, slides into your DMs.