It was tradition for Henson to send visitors home with a souvenir jar of dressing. Guests would frequently order even more dry seasoning packets via mail and demand became so large that in 1964, Henson began putting the packets on sale at Kelly’s Korner, a grocery store in Santa Barbara. It quickly flew off the shelves, and it was obvious that ranch was a hit. Soon after that, the Hensons gave up the dude ranch business and dove into making the dressing full-time.
In 1972, Henson unloaded his cash cow by selling the rights to the brand and product to Clorox for a cool $8 million. It was the bleach company's idea to transform the dressing mix into a shelf-stable bottle of creamy dressing in 1983, launching a flavor revolution throughout the country. From there, it was a quick slide into crazy popularity, becoming a dip in the late ‘80s, and then, in 1992, overtaking Italian as the country’s most popular salad dressing (where, according to consumer market information company NDP, it remains).