Your bottomless mimosa or Bloody Mary is a cheap money ploy
Bottomless mimosas and Bloody Mary bars might sound too good to be true -- and that's because they are. If a restaurant's going to run any sort of all-you-can-drink promotion, it's sure as hell going to stick to swill.
"Don't expect the drinks to be high or even middling quality," Pete tells me. "When I ran a bar, my average well liquor cost around $6 a bottle, and I could get 25 pours out of that. You can do the math there."
There's never a good reason for losing money in the restaurant business, especially not over something as frivolous as a made-up mid-morning bingefest.
They're all totally judging you
"Brunch, in a nutshell, is just two words mashed together into a shapeless meal," says Pete. "So, you want to wait in line and overpay for a plate of eggs and toast? That's great, we'll seat you shortly. Some smug twit with an overweening sense of self-importance must have come up with brunch. Or, more likely, some cunning restaurant owner who saw an opportunity to take advantage of hungover people."