Food & Drink

Oreo's Newest Flavor Is Red Velvet

Red Velvet Oreos
Lee Breslouer/Thrillist

Birthday Frosting Filled Chips Ahoy were a nice start, but Nabisco's been hiding a much more enticing cake cookie up their sleeve. Today, they announced the launch of the Red Velvet Oreo, a red-tinged treat that's got cream cheese-flavored stuffing in the middle, and a startling command of your saliva glands.

Rumors have been swirling about Red Velvet Oreos for months, but the brand is just now confirming these suckers, which are also the first dyed cookies for the company since Golden Oreos. Starting at $4.49, the snacks will head to store shelves on February 2nd. But you don't need to spend two agonizing weeks detailing Red Velvet Oreos in your dream journal -- you can actually score some free samples ahead of the launch. All you have to do is enter the Oreo Red Velvet Rope contest anytime between 8am on January 20th and midnight on January 22nd. There will be over 20,000 winners, so the odds are actually in your favor here. Well, as long as these guys don't catch wind.

Red Velvet Oreos
Lee Breslouer/Thrillist

Kristin Hunt is a Food/Drink staff writer for Thrillist, and wonders when Oreo will dye their cookies Purple Mountains' Majesty. Follow her to Crayola packs at @kristin_hunt.