I’m an extremely Serious Junk Food Critic (my resume speaks for itself, but also I’m kidding and no job could be less serious), so I held these Chocolate Lovers cups to my abnormally large nose to get a whiff. I did the same with an OG Reese’s cup. As it turns out, this does smell like they used a lot more chocolate. And the company confirms as much, saying this product contains a “higher proportion of chocolate, [with] richer and darker milk chocolate, and a thicker chocolate shell.”
I took a bite of that original Reese’s cup before trying the new Chocolate Lovers, and let me tell you… there’s not much of a difference. At first bite, you might think, “I sure could use a lot more chocolate in this Chocolate Lovers Reese’s,” but you’ve gotta be patient. Pay attention to what you’re eating! I’m a proponent of everyone being more mindful, and eating this will unintentionally force you to determine whether it has more chocolate than the original. It does, but it’s not obvious. I did taste some darker milk chocolate notes while I was chewing it, and a little bit of dark chocolate flavor in the finish. But if you gave 100 people a blind taste-test and asked them if anything felt different about this Reese’s, I think only about 25% would identify a “darker milk chocolate” as the key.
To give the company’s slogan a bit of a twist, “there’s no wrong way to make a Reese’s,” but if Hershey’s wants to produce a true Chocolate Lovers cup, they’d be better off filling the chocolate shell with chocolate-infused peanut butter.