Est. 2013, Hollywood, CA
Number of locations: Four in Los Angeles, CA, San Diego, CA, and Austin, TX; one opening soon in Encino, CA
Why it made the list: For an LA sandwich shop, Fat Sal's is not the norm. There's no wheatgrass shots, avocado, or that smug, spray-tan sense of entitlement and desperation that seems to float around SoCal. These sandwiches are your classic, loaded affair.
One of the owners is Turtle from Entourage, so the star power is included with every order (I mean, I guess?), and the product consists of sandwiches bursting at the bread-seams with a pastiche of ingredients. These are heavy-duty sandwiches, but they managed to become incredibly popular even in the health-obsessed LA landscape. The recognizably cartoonish branding of the brick-and-mortars is essentially perfect for nationwide analogues, so don't be surprised if you see this -- and maybe even Turtle himself -- in your neighborhood, slinging sandwiches. So, there's good news, and bad news.