Losing business is not a concern
Unlike restaurant owners who quickly try to resolve complaints on Yelp in order to keep their ratings up, Nery's not afraid of the backlash. "Hopefully for every one of those people who think, 'Fuck this guy, I'm not going to go there,' I'll gain someone who thinks, 'This guy's funny. Someone needs to stand up to these types of people.' Hopefully it's a good balance." After he finished that sentence, a patron interrupted us to tell him how good the food was. Balance achieved!
"I go to restaurants, and I get shit service," he says. "I just don't go back. I don't have a vendetta against them."
Complaining in person is a better move
"Back in the day, if you had a problem in a restaurant, if they got your order wrong [or something], you'd just go to the manager," he says. "Now, people go on these rants online, no one reads it, no one cares, and you don't get your money refunded."
That's not entirely true, as he's refunded people himself! Strangely, however, he says that "no one's ever come up to us and said, 'Can I talk to the manager or the owner?' Not once."