Food & Drink

How Roy Choi Kicked off the Food Truck Revolution That Changed the Way Americans Eat

Published On 07/11/2019 Published On 07/11/2019
Roy Choi
Roy Choi launched Kogi with the simple idea of making Korean BBQ in taco form... and in the process, changed the American food landscape | Eric Shin
Choi's Kogi truck continues to draw lines across Los Angeles | Eric Shin
Kogi's tacos completely flipped the script on LA's taco truck culture, combining Mexican and Korean traditions into an instant sensation | Flickr/T.Tseng
"The sudden materialization of hundreds of people is like what used to be called a flash mob -- but with much better food."
-Jonathan Gold