Food & Drink
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Meet the Kick-Ass Women Redefining the Hospitality Industry

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Atara Bernstein and Ariel Pasternak, founders of pineapple collaborative | Kate Warren
Atara Bernstein and Ariel Pasternak, founders of pineapple collaborative | Kate Warren

It's no question that there's a gender imbalance in most industries. Food and hospitality are no different, with female representation trying to catch up to male presence as top chefs and restaurateurs -- who often make or permit their venues to be hostile work environments. But the rise of #MeToo and similar movements has shown change is in the air. And if you know where to look, it's been rising for some time. 

if you’re looking to see who is challenging these deeply ingrained realities, a quick search reveals a steady charge of woman enacting the differences they want to see. These leaders improve not only their areas of focus, whether working as chefs and sommeliers or executives, but the overall culture, by carving out safe spaces and opportunities for women and gender nonconforming people.

Representing representation

For proof of concept, look to New York writer Julia Turshen, who puts her platform as a best-selling cookbook author to good use. Her Equity at the Table directory gives women and gender nonconforming people the chance to not only be seen, but connect with each other and others for future opportunities. An easily searchable database by career, location, and identification, EATT catalogues underrepresented individuals by their talents while giving the world a simple, easily accessible way to hire and report on minority voices in the world of food and beverage.

“EATT centers the people who have not been centered,” says Turshen. “It is accessible (there are no fees to join or to use the directory) and simple to use and aims to be a dependable resource for anyone in a position of power to use when they can hire, feature, or fund someone. We're not just waiting for gatekeepers to come to us -- we're working with and supporting each other.”

The ball’s in your court, status quo.

Creating opportunities rather than looking for them

Believe it or not, things have been improving. If you think the food industry is under-representative now, imagine what it was like in the ’80s. With over 30 years working in the hospitality industry, Victoria Vega knows firsthand how powerful the need is for women to not only assume leadership roles, but mentor the next generation once they get there.

“Kitchens were male-dominated and there was a lack of women representation and leadership, and opportunities were scarce,” she says. “I had to self-motivate to position myself for advancement and actively seek out women role models in the industry that I could emulate. The executives ranks within the hospitality industry don’t mirror the diverse workforce that exists today.”

And Vega would know. She’s the VP of food operations of Unidine, a boutique food and management company in Boston, where she uses her experience to guide women through the industry. 

The industry vet has been very busy carving out spaces for future leaders to grow in every nook and cranny she can find. She is the cofounder of the Unidine Women’s Leadership Networking group, which builds skills for leadership roles and upward mobility for women in the Boston area and beyond. She also uses her platform for good as the president of the Society for Hospitality and Food Service Management, where she recently established a diversity council. To top it all off, she is actively involved in mentorship programs in her alma mater. (How many calls from your college have you dodged this year?) 

“It is well-known that a diverse workforce is a more productive, idea-generating workforce that breeds successful organizations, and every company should be striving to achieve that in 2018,” says Vega. Her council aims “to help corporations understand how diversity creates valuable business opportunities and drives innovation.

Vega’s work shows businesses a practical incentive to what’s morally obvious: an overdue moment is ultimately good for all.

Michael’s Santa Monica

One person making opportunities is wine director Roni Ginach, who notes how many times people have made it clear they’d prefer wine recommendations from a male sommelier. Along with partner Jennifer Green Ginach cofounded Glou Glou, the hip, “word of mouth” ’zine about wine. It's done well enough that they're now gearing up to debut a wine distribution company called Super Glou.

“As a business owned and operated by women, we know how much harder you have to fight to get taken seriously in a world driven by patriarchal inheritance laws and paternalistic mansplainers,” says Ginach. “The more we can do to build a community of powerful female (and otherwise marginalized -- re: age, race, sexual orientation, etc.) voices and faces, the stronger, healthier, and more sustainable our ramshackle gang of natural wine wackos as a whole will be.”

To that end, Super Glou actively seeks out women winemakers and producers to add to their roster. The quality of work can sell the product, but only if it has a venue to connect with customers.

The intersection of activism and food

One of the most important community building conversations happening right now in San Francisco takes place over a meal. Restaurant manager Caitlin Dizinno’s The Civic Table Project hosts a bi-weekly discussion covering a wide range of issues facing the community, including wealth, class, access to power, and the environment. The program aims to invite a diverse collection of locals to Dizinno’s local-seasonal restaurant Nopa to break bread -- and break down barriers.

“Too many events tend to only bring underrepresented voices to the table when they are holding discussions specifically on what to do about lack of representation,” Dizinno says. “These voices need to be present at all topics of discussion whether we're talking about water policy or incarceration or technology or business.”

That’s why The Civic Table encourages both the disenfranchised and community leaders to discuss actionable change for a wide array of issues, not just about topics revolving around a lack of diversity. And that’s a too-rare chance for people to lead not only as representatives of their minority group, but as citizens of the shared culture.

“Hosting these conversations allows us to highlight important voices in our community who may not otherwise get to, but should, publicly lead,” she says.

Anna Meyer

Leaders require a community. When Ariel Pasternak started her seasonal taco restaurant, Chaia in Washington, DC, it didn’t take her long to realize that most of the women in the food industry needed a better way to meet each other. After meeting Atara Bernstein at a farmer’s market, they co-founded the pineapple collaborative to build a society around small, local dinners. It has since grown into bimonthly panels and events around the country.

The group not only highlights the work of female and gender nonconforming food leaders but provides a space for networking and promoting oneself and others around a shared passion. And while encouraging one another is important, so is investing time and money into woman-led efforts, which pineapple seeks to accomplish. Pasternak offers this advice to those who share pineapple’s goal of a diverse food scene:

“Make sure you’re seeking out women, gender nonconforming people, women of color when you’re hiring or putting together a panel,” she says. “Another great way to actively pursue inclusivity is to write an inclusion statement. And vote with your dollar! Seek out women-owned, immigrant-owned, queer-owned businesses, and support them. Walk that extra mile, because it goes a long way.”

El Jardín

A similar sensibility drives chef Claudette Zepeda-Wilkins to give not only her contemporaries their due, but her forebears. With the opening of her restaurant El Jardin in San Diego this spring, Zepeda-Wilkins was able to pay homage to her roots, crafting regional Mexican fare honoring ancestral recipes passed down by matriarchs for generations.

“Growing up specifically as a Mexican-American,” she says, “I didn’t have heroes in food that looked like me. These days, I’m proud of my strong lady peers that rep Mexico, like chefs such as Martha Ortiz. She’s empowering. She impressed upon me the importance, and pay-off, of staying true to yourself and how you can own being feminine and assertive at the same time.”

Inspired by growing up watching her aunt run restaurants in Guadalajara, the restaurateur makes a point of celebrating women at El Jardin; her team is inclusive of women in leadership positions, including a wine list with emphasis on female producers. She notes that she’s hiring for the quality of their work -- the kind of recognition that allows everyone to work in their own manner and remain true to themselves.

And that’s an idea that everyone should toast.