Because everyone except total losers loves thick mustaches in their potato chips, Ruffles has created a new Burt Reynolds-y mascot that enjoys old-school racing jumpsuits almost as much as he does sodium-heavy snacks
He's Ruff McThickridge, and in between hawking Ruffles Ultimate Tangy Honey Mustard chips, he drives retro cars with his sidekick Bo Dato and seduces a babe named Mora Crunchy. And then there's the bomb-defusing sloth.
He'll start showing up on your TVs today, but it's actually worth it to watch his gloriously follicular first commercial right here first
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