This is the funniest ad ever involving potato chips and cars and mustaches

By Kristin Hunt

Published on 5/6/2013 at 4:07 PM

Because everyone except total losers loves thick mustaches in their potato chips, Ruffles has created a new Burt Reynolds-y mascot that enjoys old-school racing jumpsuits almost as much as he does sodium-heavy snacks

He's Ruff McThickridge, and in between hawking Ruffles Ultimate Tangy Honey Mustard chips, he drives retro cars with his sidekick Bo Dato and seduces a babe named Mora Crunchy. And then there's the bomb-defusing sloth.

He'll start showing up on your TVs today, but it's actually worth it to watch his gloriously follicular first commercial right here first