The music changes with the time of day
Depending on when you dine in Taco Bell, the music playing will change. "Mornings are more pop-leaning for the breakfast crowd who may not be the typical Taco Bell devotee," Turner says. "We keep it fun at lunchtime with a mix of new and established artists. And in the evening for dinner, we start getting adventurous and going for more of a discovery sound." Above all, Turner says the playlists have "some popular artists so that there's a nice mixture of recognition and discovery." Like any good DJ, Mood knows to play a healthy mix of what you know and love, and some of what you should know and love. He says you're "never more than one song away from something you're familiar with."
Musicologists select the music
The folks who select the music for the brands are called Music Designers. I'd also call them Lucky Ass People because that sounds like a fun, fun job. And some of them are also doctors! "One of our favorite music designers at Austin just this week got her doctorate in music anthropology," Turner says. Not everyone has a fancy degree -- most are radio or club DJs, music critics, and musicians. That's one of the prerequisites for the gig: You must have some sort of career in music to get hired. Currently, there's about 60 of them spread out over the entire world, from Barcelona, Paris, London, Charlotte, Miami, and… Juliet, IL? Ah yes, the Nashville of Illinois! (Not really.)
So next time you hear a song at Taco Bell, Shazam it, and realize it's this musician named Foy Vance you've never heard of, don't take it for granted. Someone at Mood Media wanted you to hear that song at 12:45pm on a Tuesday and hoped you'd enjoy it, hang out in your booth a little longer, and maybe order another one of those Doritos Locos Tacos.
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