I met the Petersons just moments before their ceremony. The Portland, Oregon-based couple decided to dress casually for their wedding. The groom was in dark denim jeans and a blue button-down top that featured small embroidered tacos, while the bride donned a short, form-fitting mustard yellow dress that showed off her large, striking tattoos. There were no tuxedos, no veils, no flower girls. This wasn’t the first time either of them had gotten married, nor was it the first time either of them had gotten married in Vegas.
“I just wanted to have a wedding that was non-traditional, but also wanted to top both of our previous weddings,” explained Breanna when I asked her why they chose the Taco Bell chapel.
Breanna, who is now a tattoo artist, also had a special connection to Taco Bell. “It was my first job,” she said with a laugh. She also isn’t the first person to work at a Taco Bell to decide to get married at the chain’s Vegas chapel. Flora Pop recounted the time a Taco Bell franchise owner also rented out the space for his nuptials, though it's unclear if there is an employee discount.
The Petersons booked the chapel two weeks in advance (though Taco Bell only really needs four-hour advance notification), and decided to only bring three of their friends with them for the actual ceremony, but they corralled random drunk diners on the bottom floor and invited them up for the wedding. “We wanted to Live Más,” explained Erik, dropping the chain’s slogan without anyone paying him to do so.
The ceremony itself is just a few minutes long and features a Taco Bell pun in nearly every line.
“On behalf of true love and tacos and true love for tacos.”
“The chip to her guac.”
“True love is about finding someone who knows you better than yourself… and remembers to get you Fire sauce packets for every taco.”
“Eat tacos, drink Baja Blast, and be merry.”
After the ceremony, every couple cuts the cake and is given at least 30 minutes for their “reception,” where they can eat tacos and drink boozy Baja Blasts with their loved ones. (Any food beyond the tacos and cakes are additional).
It's a setup that works really well for couples who are serious about each other but don’t take weddings too seriously, said Flora Pop. She has been officiating weddings at the chapel for the past two years and said that nearly every age range has gotten married at Taco Bell -- not just millennials eager to elope and eat Crunchwrap Supremes. For a lot of the people signing up for the wedding package, it’s often not their first wedding, or often, it is a place where people renew their vows.