Yes, Virginia, there really is a Colonel Sanders. (KFC)
Playing off the famous editorial in the 1897 New York Sun in which the columnist famously LIES TO A CHILD ABOUT CHRISTMAS, this KFC slogan is catchy and also probably played well in a certain specific South Atlantic commonwealth.
You’re the Boss. (Burger King)
BK wants you to believe you are Bruce Springsteen when eating their delicious chicken sandwiches. Also, this is a little more overtly sexual, if you think about it from, like, a dominatrix-missive type angle, which we haven’t so whatever.
We speak fish. (Long John Silver’s)
LJS INVENTED A NEW LANGUAGE, PEOPLE. Bonus points because they could team up with the people from Rosetta Stone, and move units. Synergy, friends. Business is all about synergy. Also, Dippin’ Fish Strips.