Their mascot has gone in and out of hibernation
A&W’s mascot, Rooty the Great Root Bear™, appeared in 1974 but was sent into hibernation in the 2000s. Recently, A&W brought him back and stuck him in charge of their Twitter account. But Rooty’s tough breaks didn’t end there: He was kicked off LinkedIn for inexplicable reasons (okay, fine, it was because he’s a mascot bear, not a human professional).
America’s confusion with fractions deemed one of their ads ineffective
In the early ‘80s, A&W launched a third-pound burger and an accompanying “third’s the word” ad campaign to rival Micky D’s ubiquitous quarter pounder. While taste tests yielded positive results, consumers didn’t go for the bigger patty. Why? Well in a Times article, aptly titled, “Why Do Americans Stink At Math?” it was determined by focus group that most readers didn’t understand that the third-pounder was actually bigger than the quarter pounder. (Because: math… hard) Face, meet desk.