Similarly, fictional characters are breaking down home-cooking barriers to entry with relatability and entertainment. Bob's Burgers, a Loren Bouchard animated series that should need no introduction, inspired its own cookbook, featuring real burgers from the show, with some hefty influence from a fan blog. Jillian Lucas from Brooklyn -- another Twitter enthusiast -- cooks a few times a week. She and her boyfriend are fans of the show. They decided to invest in the book, and made the "Hit Me with Your Best Shallot burger."
"A lot of times, stuff like this can easily feel gimmicky, like it's just another marketing piece for the show or movie or whatever. But because this one was based on a fan-made blog and then transformed into a book, it feels more authentic and more about the food, rather than the show it was inspired by. It's a really good burger recipe book that just so happens to use the punny burger names from the show... there are definitely burgers in the book that I had never heard of or seen anywhere else (or just have really great names) that I definitely want to try out," she said.
Celebrities and cartoons can do things that, simply, most chefs can't. "Look, most chefs aren't the kind of people who can go out and just be charismatic in front of a camera," said Scott Grewe, executive chef at New York's Sutton Inn, "So, if through cooking, celebrities can expose people to unique ingredients, or if a celebrity inspires someone at home to pursue cooking a new dish at home, or enjoy their food more, I mean, that's really cool. It's not the reality of a working chef, but it's spreading a love of food, and that's always good."
Warner echoed the sentiment. "If you have a Venn diagram, with celebrities on one side, and cooks on the other, the overlap in the center is entertainers. There are chefs who don't care about being entertaining, and obviously there are celebrities who don't care about cooking. For me, the overlap in the middle, and people taking advantage of it, is not an alarming trend," he said.