"A lot of times, stuff like this can easily feel gimmicky, like it's just another marketing piece for the show or movie or whatever. But because this one was based on a fan-made blog and then transformed into a book, it feels more authentic and more about the food, rather than the show it was inspired by. It's a really good burger recipe book that just so happens to use the punny burger names from the show... there are definitely burgers in the book that I had never heard of or seen anywhere else (or just have really great names) that I definitely want to try out," she said.
Celebrities and cartoons can do things that, simply, most chefs can't. "Look, most chefs aren't the kind of people who can go out and just be charismatic in front of a camera," said Scott Grewe, executive chef at New York's Sutton Inn, "So, if through cooking, celebrities can expose people to unique ingredients, or if a celebrity inspires someone at home to pursue cooking a new dish at home, or enjoy their food more, I mean, that's really cool. It's not the reality of a working chef, but it's spreading a love of food, and that's always good."