Have you ever proclaimed your love for a snack food so often and openly that your friends would make jokes like, "Those guys ought to be paying you!"? Nick Kroll has, and now he's getting paid fat stacks of cash. For years, for no financial remuneration, Kroll extolled the virtues of Take 5 candy bars -- across the social media landscape and, presumably, in real-life conversations with friends, colleagues and strangers at bus stops, free clinics, etc. Word of Kroll's infatuation eventually reached the folks at Hershey, who were so delighted they recently decided to make the relationship official.
This isn't a "big star casually mentions product one time to massive audience, gets deal" scenario. Evidence of Kroll's pre-contractual lusting over the combination of pretzels, peanuts, caramel, peanut butter and chocolate is both abundant, and obscure. Let's start with his Instagram and website bios: