1. They only exist because Post messed up a marketing campaign
When 1964 began, Kellogg had no plans to make Pop-Tarts. But then, archrival Post announced an exciting new product. It was a fruit-filled pastry that wouldn't spoil and didn't even need to go in the fridge. Kellogg should've been cursing heavily under its breath, only Post botched the product rollout in two major ways. One: after promising the pastry, Post took months tinkering with it in the lab, allowing Kellogg plenty of time to concoct its own version. Two: some Post exec decided to name the things "Country Squares." Sounds dumb now, right? In the '60s, "squares" were also "dweebs," so customers immediately thought of lame bumpkins, making the name even more disastrous. As you'll see in the ad above, Post tried to rechristen them "Toast'ems," but it was far too late.