7. The name itself is a guarantee
If a product in a TJ's bears the store's name (well, one of the brand names, anyway), that means that it won't contain any artificial flavors, preservatives, synthetic colors, genetically modified ingredients, or artificial trans fats. They literally keep it real.
8. The stores are basically ships
In keeping with the nautical theme of their stores, employees have got funky job titles like "merchants," "mates," and "captains," and are cumulatively referred to as "crew members." As such, they are always on the lookout for pirates.