2. The founders were no fans of Safeway
Whole Foods has four parents: Mackey, Lawson, Craig Weller, and Mark Skiles. Before they came together to form Whole Foods in 1980, they were off running separate stores in Austin. Weller and Skiles' store had the unassuming name of Clarksville Natural Grocery. But Mackey and Lawson named theirs SaferWay, because they were goddamn rebels. And also in their 20s. Mackey and Lawson's shop gets mentioned more in WF lore, partly because Mackey is co-CEO, but also because of that whole squatting thing.