… 20th century realities
These technological leaps are great improvements for the farm, but they have to be considered against everything else that needs to be maintained or updated. Repair of old buildings, training for staff -- the family has to make a lot of tough calls in prioritizing how and where they take strides into new technology. Failing to prioritize can render all of those updates ineffectual if the production chain halts. Jones wants to make the farm as comfortable and appealing a work environment as possible, and represent that to the world.
“My grandpa wanted it to be around for generations,” he says. “I get reminded all the time that third generation is usually where one comes in and screws it up, so… no pressure.”
He’s keenly aware that some of the benefits from moving forward into the future don’t just affect the farm but potential dairy workers swayed by a new vision of the dairy as a modern business. By snapping an appealing picture of the industry’s strides into modern technology, he hopes people will want to find themselves a part of that progress.
And if they find it agrees with them, in a few decades, they may enjoy the benefit that makes it all worthwhile for David Jones. For him, the highlight of returning home is simple: “I have such a privilege to work with my family every day.”
And that’s a benefit that no amount of technology can replace.
To see more stories of people who have devoted their lives to dairy, head to UndeniablyDairy.org/devoted.