7. They slammed their heads onto their emoji keyboard
"@TIME: Kraft Mac & Cheese plans to stop using synthetic coloring and artificial preservatives http://t.co/zOElOLzpS6" omg
— Carla V Sifontes (@carlavictoriasc) April 21, 2015
6. They voiced long-festering concerns about the cook time
Kraft Macaroni & Cheese is changing the formula, they need to change the cooking time to either 7 or 8 min 7 min 30 sec too much PRESSURE!
— Desiree Cart Dugas (@desireecdugas) April 21, 2015
5. They made the inevitable New Coke comparison
Kraft mac-and-cheese removing the orange is the New Coke for this generation. #keeptheorange #newcoke
— Michael J. Davis (@Mikeydct) April 21, 2015
4. And the defenders made a much more extreme analogy
we will look back in 30 years at the original Kraft Mac & Cheese recipe the way we look back at our parents playing with liquid mercury.
— Mac Wilson (@cinatyte) April 21, 2015
3. They made innocent bystanders cry
I yelled "Nooo!" so loudly when I heard this Sarah started crying. Don't mess w/my Kraft mac and cheese! @bjforsythe http://t.co/alk3s5iUkD
— Elisabeth Allie (@Elisabethf) April 21, 2015
2. They spoke up for their hangry souls
SOME THINGS AREN'T MEANT TO FEED YOUR IDEALS, THEY'RE MEANT TO FEED YOUR SOUL. DAMN IT. #Kraft
— Cara Lee (@caralytic) April 21, 2015
1. They demanded the right to die with dignity
@emotionalnaiad @TheAVClub LET ME DIE THE WAY I WANT TO, KRAFT. BIG MACARONI HAS HAD US UNDER ITS THUMB FOREVER & HERE'S WHAT WE GET FOR IT.
— Ben Cannon (@BnCnnn) April 21, 2015
Kristin Hunt is a Food/Drink staff writer for Thrillist, and doesn't know that she'll ever look at Kraft the same way. Follow her to radioactive orange memories at @kristin_hunt.